Many stakeholders are involved in the process of World Heritage nomination. Sorting them out and making them effective is one of the most complex management tasks. WH is not the same when addressing tourist agents, politicians or local communities; however, discourses created around World Heritage usually appear to be indifferent to the real stakeholders, individuals and societies, often being repetitive and lacking synergies. New discourses should be created at different scales in order to communicate and seek protection measures according to the needs of each site, to the needs of the people on that site.
The aims of this session are to share the existing working models, identifying their shortcomings and making improvement proposals.


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